In order to best communicate Sofia Fima's mission, products, and crowdfunding campaign. Knotical decided to craft a pitch that was focused on three things. 1) Sofia Fima being a women-owned business and how Dianna's products are perfect for the women audience. 2) Sofia Fima's products being made in New Jersey. 3) Relating her crowdfunding campaign to real-time news. The pitch was distributed to various national media outlets/contacts that had a key focus on small businesses, start-ups, Made in America products and women-owned businesses. Two national media outlets picked up the pitch, they include Forbes and Mornings with Maria. Forbes provided over 3,000 website sessions the first day the article launched, which provided great brand exposure and further promotion of Dianna's crowdfunding campaign. FOX Business Network's Mornings with Maria provided even further success and gave Sofia Fima website sales and funds to her crowdfunding campaign. Dianna received over $4K in web sales and over $6K in funds contributed to the crowdfunding campaign.