Case Studies
Chilton, a renowned furniture business located in Freeport, Portland, and Scarborough, has been under new management for eight years now and has been struggling to find their voice among their many competitors that are in Maine and greater New England. After undergoing a content strategy exercise, a brand book was created to give them key messages and to share them through multiple marketing channels including influencer marketing. Kristan established an influencer program for the brand and the first influencer project that was brought to life recently provided them further exposure to a younger target audience.
Kristen Camp, owner and founder of Campfire Pottery, has a passion for crafting and designing pottery in the Dana Warp Mill in Westbrook. Her pieces bring a modern yet traditional, neutral taste to the table. But in order to continue to grow her clientele at a more national scale she leaned on Kristan’s help for spreading her message, anchoring her story in a national media outlet which sold out her entire online store within 24 hours.
CHART Metalworks, designers of handmade jewelry and accessories including maps and territories, needed to refresh their brand story and voice it appropriately to their customers. They hadn’t received Public Relations support for a couple of years and Kristan stepped in to fill the void. Kristan’s Public Relations support ultimately increased its online sales and brand awareness due to its various product placements in national media outlets.
Sofia Fima, designer of made in America handbags and accessories, needed assistance with promoting their brand story and crowd funding campaign. Kristan came in to not only place Sofia Fima’s brand story and products in national media but to discover a whole new audience that has never heard of a handbag company that gives women style, confidence and ease.